Saturday, April 24, 2010
WANTED: YOGA TEACHER. MUST HATE MONEY.
On one hand, it's easy to hate on videos like this, for all the obvious reasons. My European readers might be shocked to discover that I will have to inform our Northern American readers who the hell this is: it's Geri Halliwell of the Spice Girls.
Which begets a second question: Who the fuck are the "Spice Girls"? But I digress; take a tip from me and don't waste time looking them up, either.
It's also easy to go the "It's all good, man" route. It's introducing yoga to a broader audience, increasing exposure, etc, etc.
I always look at shit like this, and no offense, Rodney, but the Rodney Yee videos on the racks at Target ("Yoga Abs") and marvel at the beauty of the packages.
A pretty, fresh-faced and scrubbed-clean blonde in short-shorts with just a hint of abzzz on a flat belly. The font and colors are coordinated with her face and skin-tone, and all are pleasing.
The video is selling a brand of yoga with which I'm not familiar ("Geri Yoga"), but it offers instant perspective on my favorite brand of yoga (ashtanga vinyasa), the ways this tradition is a brand — and the ways it is not —and how it is transmitted, as well as how it is sold in the marketplace.
Posted by Jason at 7:24:00 AM