Saturday, April 24, 2010


I had a funny idea for a wanted ad, so I Google Image'd "yoga teacher money" and this pic popped up.

On one hand, it's easy to hate on videos like this, for all the obvious reasons. My European readers might be shocked to discover that I will have to inform our Northern American readers who the hell this is: it's Geri Halliwell of the Spice Girls.

Which begets a second question: Who the fuck are the "Spice Girls"? But I digress; take a tip from me and don't waste time looking them up, either.

It's also easy to go the "It's all good, man" route. It's introducing yoga to a broader audience, increasing exposure, etc, etc.

I always look at shit like this, and no offense, Rodney, but the Rodney Yee videos on the racks at Target ("Yoga Abs") and marvel at the beauty of the packages.

A pretty, fresh-faced and scrubbed-clean blonde in short-shorts with just a hint of abzzz on a flat belly. The font and colors are coordinated with her face and skin-tone, and all are pleasing.

The video is selling a brand of yoga with which I'm not familiar ("Geri Yoga"), but it offers instant perspective on my favorite brand of yoga (ashtanga vinyasa), the ways this tradition is a brand — and the ways it is not —and how it is transmitted, as well as how it is sold in the marketplace.