Friday, March 19, 2010
AN OPEN LETTER TO THE EDITOR OF YOGA JOURNAL
I must sincerely laud your endeavors at Yoga Journal.
The editorial direction and the pictorial content that you and your shareholders have determined to be the most lucrative — that which will attract advertising dollars aimed at 20-to-40-something middle- and upper-middle-class caucasian women — have indeed attracted top-tier women's yoga clothing brands.
However, as a testosterone-laden, red-blooded heterosexual male (can you say householder? Cha-ching!), I must also congratulate you on so successfully capturing another important yoga demographic and, like true market innovators, meeting a heretofore unknown demand. While Namarupa remains the premier magazine for yoga-related philosophy, discourse, photography, and interviews, you are the only high-quality glossy yoga jerk-mag on the market. Kudos!
Sincerely, et cetera, et cetera.
P.S. I anxiously await your "Girls of the Bhagavad Gita" pictorial. "Hardtail," indeed!
Posted by Jason at 3:17:00 PM